Top 10 SEO Tips for Ecommerce Websites

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E commerce Websites – Search Engine Optimization Tips for Increasing Rankings and Traffic

Ecommerce websites top 10 seo tips

Ecommerce websites top 10 seo tips

Generally Ecommerce websites are considered difficult to optimize for Search Engines. As there is lots of dynamic stuffs, payment gateways, secure pages, robust coding and design which sometimes make a difficult task for SEO Expert.

Following are top 10 SEO tips for ecommerce websites which can help you increase your website’s rankings on relevant and targeted keywords.

1) URL Rewriting: Rewrite URL instead of providing too many queries and displaying in your Address Bar.
For example you have a Nike Red Shoes with product id:1, with colour code:b3, brand c4, originally in your dynamic ecommerce website the URL will be like this: www.yourdomain.com/query&product_id=1&colour=b3&brand=c3 this can be rewritten as www.yourdomain.com/nike-red-shoes.html (or any extension). Thus making it more readable for users, Search Engines.

Note: Search engines gives weight age to URL as well for rankings.

2) Original Content – Do not use the standard product description as it will be present on hundreds of other websites as well. Original content is imperative for high search rankings so distinguish your website from the competition by writing original content and product descriptions

3) Remove Repetitive Content - make sure you have distinct, unique copy for each and every product, even those that are similar. There should some distinction in each product category content.

4) HTML Sitemap and XML Sitemap: . Create an HTML Site Map – A site map will not only help users easily navigate your website, it can also be the perfect place to optimize your keywords. For example, instead of using niche product names, use your top targeted keywords.

Also create XML sitemap, which will be helpful in submitting sitemap to various search engines like Google, Yahoo, MSN. By submitting sitemap, it will be easier for search engines to crawl your pages easily.

5) Optimize Products Pages and Categories – Make sure you have distinct and relevant keywords optimized for each product and category page. If there is a new product and As soon as they are added, optimize new products by creating unique, relevant title tags, meta tags, and meta keywords.

6) All User Comments and Reviews:  A great way to garner unique, original content is to allow customers to post product reviews. This will help in generating content and also product popularity. The manufactures can improve products on the basis of reviews and ecommerce website owners can also remove them if majority of people are unsatisfied with product.

7) Optimize Product and Website Images – SEO doesn’t have to end with text and HTML. Most ecommerce websites are brimming with product images so leverage those to help increase your search engine rankings. Make sure each has unique, relevant alt tags and an optimized caption.

8) Solve Canonical Issue: Make Sure the Homepage Redirects – Make sure your homepage properly redirects when users fail to put the “www” before your domain. In other words “yourdomain.com” and “www.yourdomain.com” should send visitors to the exact same page.

9) Interlinking – Interlink relevant pages of your websites; this can not only help drive traffic to certain pages but it can also help improve the rankings of those pages. You can see the example of Wikipedia a complete website highly popular due to interlinking.

10) Use of HTML Tags – Develop website using DIV tags instead of Tables. For headings to use H1, H2, H3 and so on. For highlighting and giving weightage to certain terms use Bold, Italic or Underline Tags.

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